I love watching videos! I bet, you and most of your friends love it too.
The combination of audio, graphics and movement on a timeline arouses more interest than static text pages. It is obvious. You might have shared many YouTube videos or watched some on your Facebook wall shared by your friends. We all love watching videos and feel excited sharing it with our friends in social circles.
This is very reason video are strong marketing force to reckon with.
With the growth of the internet and technology, videos have increasingly become a very powerful tool in getting more leads, more clicks and growing one’s business. The ease of sharing videos via video sharing sites such as YouTube, Vimeo, Facebook, Myspace and Twitter has made the growth of the video industry explode rapidly. Currently, it doesn’t matter if you are a small time marketer or a corporate giant; you have lots to gain by leveraging your brand through videos to grow your business.
The Video Trend
The trends of internet marketing are ever evolving. Once upon a time, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have a new trend – Video Marketing.
With advent of digital technology in photography, all new camera manufacturers have shifted their attention not only to still photos but to digital videos. Today we can shoot a HD video in any ordinary pocket camera. With a smart phone we can record as well as share a video clip in the span of seconds. The ordinary webcam we use with our PC or MAC can be a wonderful video production machine. Lastly, if you know how to tell your story, you can make your video at no extra cost.
What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a physical or information product.
People love watching videos, so much more because you can incorporate visual and auditory elements which can excite emotions and interest. E-books were so yesterday and now have a hard time keeping up with videos which have been getting better and better with every passing moment. Video marketing is great because it has the ability to grow virally. Viral marketing has the ability to spread as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a fraction of the cost of other marketing methods.
Even Your Webcam Or Pocket Camera is OK
Many people shy away from video because they think it is difficult to produce videos. It is not difficult at all. If you know how to write an article or a persuasive sales letter, you can convert it into a video with your computer alone. You don’t always need a camera or a camcorder. There are many open source screen capture softwares, which you can use to record your Powerpoint presentation. Then you can record your own voice with your head phone or add a background musical score. This can be done with free softwares. You can even add background sound tracks after uploading your video to YouTube.
If you are not using the power of videos in your internet marketing, it is time you take a cold hard look at your marketing methods.