Did you know that Google considered ‘paying $1.5 billions for YouTube’ is a profitable idea?
If they recognized that ‘Video Marketing’ is the next big wave for the future, it ought to be so. Because nobody understands future Web trends better than Google.
Let me give you some mind blowing statistics.
YouTube is getting over 13 hours of new video submitted every minute, which equals to 57,000 full-length Hollywood movies every week!
The good news is that ‘Video Marketing’ is still in its infancy and this is just the beginning.
The market leaders are either switching over to video or incorporating it into their marketing campaigns. That’s why they are leaders. 🙂
But surely it is the start of a new era, the era of videos. Undoubtedly, videos will attract more eyes and to them in comparison to other media.
If you are planning for adding video marketing to your armory, there is no better time for that than now. If you are a bit nervous about this video thing, it is but natural. But, let me assure you building a video campaign is no difficult than any other marketing campaign. But it is a bit different, which one can learn in a short span of time with ease.
How To Build The Perfect Video Campaign
Here’s how you start marketing your business using videos:
1. Create content for your product/campaign
Your video needs a transcript. As you write copy for your product in sales letters or pages, you have to write powerful and interesting short lines for your video script. Then you can elaborate on every single idea to build few bullet points. You must clearly state the following things.
- What are the key features of your product
- Who this product is for
- How this product will add value
- What is the unique feature
- What is the cost
- If you are enclosing any additional products as bonus
- What is the refund policy
- How to place the order or buy the product
- How to refund the product
- What makes it a nobrainer
Important: Always add a call to action at the end of your video. It increases the chance of conversion.
2. Use Relevant Graphics for your text
Video is more about visual appeal. You must collect relevant graphics to complement your thought. You must use appealing fonts, appropriate color scheme and matching background graphics.
You can search Google Images for graphics ideas and collect only free resources. Another place to look for is ‘flickr’. You can shoot some photos/videos with your digital camera if possible.
Decide the size of your video. 16:9 is the most popular than the common 4:3 size.
3. Make a slide show
You must decide before hand about what type of video you want to create. If you are not comfortable with shooting video, you can go for easy alternatives such as screen captures of slide shows. If your idea is powerful any video will have the desired impact.
Open PowerPoint and import your text file. Every paragraph will be converted into a slide. Add appropriate transitions and animations.
4. Record your video with camstudio
For doing screen captures from your PC you need a special software. There are paid and free version of the software available online. The paid Camtasia is only available for PC users, not for Mac users. It is the best screen capture software in the market and it has some wonderful features. It costs $197 and is worth every penny.
The free camstudio is an open source software and is fully functional. For your video screen capture all you will need is this software.
More frames per second(fps) gives good video quality but increases the file size. Select the capture size and start the application and then start playing the slide show with reasonable time gaps. You can record audio from your head phone with this software.
5. Record sound track
You can add additional sound tracks to your video. you can record your voice with another open source software called Audacity. You can add additional music tracks to the video, but always ensure that the track is noise free.
6. Upload your video to YouTube
Before you upload your video to YouTube, you have to publish it. You can publish it in SWF format or MP4 format. Give your video a keyword rich title so that it fares well in the search engines.
YouTube takes some time to complete the uploading, so in the meantime add a description below the video. Be sure to include a link to your website. It gives traffic to your site and helps in SEO by giving a backlink.
7. Share your videos with your target audience
After your video is published in YouTube, it is ready for viewing. Sharing your video in different social media sites draws people to your site and increases the number of views of your video. A video with more number of views ranks well in search engines.
The best part of sharing videos in social sites is it increases the chance of your video to go viral. A viral video is capable of giving you millions of views.
If you follow these steps with your own initiative, you can create your first video campaign in hours.